Perhaps this is a cultural language, however Kora, this is not touching the hearts and souls nor as Lars mentioned who are you targeting.  If the medical establishment does not understand, how can we invite others in.  
Let us step back and speak to the people outside META the ones we need to target.  
I am not sure who you are speaking to in your words.  I really like Lars adaptation of this and would like to know who will be making this decision on Sunday.